Feb 12, 2020
Jim Haven’s career is rooted in advertising and design but at
his core he is a storyteller and problem solver. His corporate
clients, including Starbucks, Seattle’s Best, Amazon, Nike and Bill
Gates, come to him for help with branding and advertising, but end
up on a journey to discover who they are as a company and
ultimately as a brand. The results are ads so grounded in story and
emotion that they are more cinema than a commercial. Jim started
his career at the legendary firm Goodby, Silverstein in San
Francisco and now lives in London and Seattle where he runs a
creative consultancy, Applied Daydreams.
What you will learn:
- How Jim got his start in the ad industry.
- How Jim’s talent for storytelling helped him become a branding
- Why Jim’s ads and branding videos feel more like cinema than a
- Why working with constraints like a limited budget can actually
foster creativity, and large budgets can likewise hamper
- How Jim finds his clients’ story by immersing himself in their
corporate culture while searching for "beautiful problems.”
- Why he left the preeminent San Francisco firm of Goodby
Silverstein for a boutique firm in Amsterdam.
- How he turned his ad agency “Creature” from a boutique firm
with 5 employees into an 85 employee international firm with
offices in London and Seattle.
- What steps he took at Creature to cultivate and nurture
creativity in his employees and why he thinks he took it too
- How he helped Bill Gates create a blog called “Gates
- What approach Jim took when Bill Gates asked him to create a
one-of-a-kind 50th birthday present for Bono.
- How Jim’s talent for finding universal human truths made him a
natural fit to assist the opposition party in the 2012 Venezuelan
election, attempting to overcome a voter suppression campaign by
dictator Hugo Chavez.